Monthly Archives: November 2010

Why I Voted Yes To Adjust IAWTV Board Terms

If  you’re a member of the IAWTV, you received the email asking you to vote to extend the the terms of 5 of the organizations Board Members to ensure “consistency”. Aside from the fact that (IMO and experience)  staff should remain agnostic on election matters, I was at first a little offended by the idea that the post-open enrollment membership was somehow not as sophisticated as the “original” membership. I wondered what consistency were they worried about retaining? There’s not been many, or any that I know of, publicly known achievements made by the current board. But as I allowed myself to calm and think objectively I realized that it is possible that the current Board may be working on some great, long-term projects, and not immediately focusing on the short-term, nor touting their advancements well.

After a quick reference of the IAWTV By-Laws, which Elisabeth was kind of enough to send to me due to a broken link on, I determined that extending the terms would be a good thing for a couple of reasons.

First, it would be helpful to the new board members to have the original members on hand to bring them up to speed on the activities of the previous board.

And second, not that I believe the following to be true, but if for some reason it’s determined that the previous board governed ineffectively or inappropriately, board members may be removed by the majority of the board. As 6 seats are up for election in December, the new members will have majority control over the 5 original members. So not only does extending the terms of the 5 Board Members elected this past May allow us to better understand the previous boards achievements, but it also allows for accountability.




What’s With All The Name Calling At The IAWTV?!

On the subject of changing the name of the IAWTV

(re-posted from member forum)

The name of the organization should be broad, just like the community it represents. We shouldn’t focus so much on defining the scope of the organization through it’s name. Take for instance, (obvious example) Screen Actors Guild. By name alone you’d assume that they represent any actor and only actors on any screen, when in fact they represent six other performer groups, and don’t represent actors in Soap Operas, which of course is broadcast to TV screens. The name of the organization does not define the organizations scope. The mission statement does.

Peer Learning @ The IAWTV

Members of the IAWTV posses a staggeringly broad scope of knowledge and skills that could go toe to toe with any other industry organization. The one thing that the IAWTV has that they don’t is community (not to mention our techno-superiority… j/k).

I think that a great way to leverage our community and it’s knowledge/skills to strengthen not-only individual members, but the organization as a whole, would be to start a peer learning initiative. We may be well-versed in one or many areas, but there’s always something with which we have limited experience.

The idea is to team up an “expert” with a “novice” for either hand’s on shadowing, simple discussion or whatever works best.

So if you are an “expert” willing to help a “novice” learn your skills please post below with your area(s) of expertise and contact info.

Likewise if you are wanting to learn something.

School House Rocky said it best.

Will Marshall

Kamikaze Coffee Klatch

One of my favorite ways to get to know someone new is to have coffee with them and just shoot the $hit. And in yet another flash of genius [read sarcastically] I came up with the idea of randomly assigning two people from the community to meet up for coffee. Interested members can opt to have a single meet-up arranged, or may elect to have them on a recurring schedule. Though I like the idea of the selection being entirely random (And much easier to accomplish tech-wise) , It would probably be a good idea to allow members to elect to be matched only with their selected peer groups. I also Like the idea of location based selection.

I think this is a great way to meet people in the community and solidify relationships, and in turn strengthen the community in general.

How I envision the IAWTV

Seems to me that the IAWTV has, or should have, two major goals; to advance the mobile/online entertainment video content industry, and to provide resources to its members for the betterment of their lives and livelihoods, the craft and the community.

I’ve started a preliminary list of initiatives to achieve these goals below.  Please add or debate as you see fit. We can’t have a functional organization without defining its function.

Member Benefits

o   Education Initiatives

o   Voting Rights

o   Calendar of Relevant Events by location

o   Networking Opportunities

o   Up Fronts

Outreach/Industry Development

o   Public Online “New Media 101” tutorials for aspiring creators

o   Audience Choice Award, perhaps allowing the audience to disagree with the voting body in certain categories or some other way to allow more community involvement.

o   Establish relationships with local/state/international film commissions.

o   Establish IAWTV Ambassadors in the growing new media communities globally where possible

o   Establish relationships with other industry organizations to share/exchange resources such as; Ad industry Groups, Studios, Labor Groups, Agencies, Casting Society, Entertainment Law Groups, Festivals, Conferences, AMPTP, Networks, local/state/federal/international Chambers of Commerce.

o   Work with universities to provide supplemental curriculum for film students

o   Establish a relationship with Google to highlight member content through Google TV, and other devices.

o   Establish a relationship with Apple to provide short form content via iTunes, and apps for AppleTV, iPhone, iPad to highlight member content

o   Establish a relationship with Blackberry to highlight content on their devices.

o   Viewer recruitment efforts

I would also like to see the academy do things such as the following:

o   Increase transparency

o   Publish clear membership rules

o   Establish and publish clear committee rules

o   Publish clear Election rules

And more, but I’ll let you guys add to the list.

Furthermore, though they say LA has no sense of history, I believe there are many lessons to be learned from groups such as ours who formed in the early days of Film and TV. I’ve attached links to several of these organizations “history” pages. The reasons for the formation of these organizations and the challenges they faced are paralleled in today’s WebTV industry. Perhaps understanding this history will allow us greater perspective on where we as an organization should be focusing our attention.

History of the Academy of Motion Picture Arts and Sciences –

History of the MPAA –

History of the Academy of Television Arts and Sciences –

In Solidarity,

Will Marshall