How I envision the IAWTV

Seems to me that the IAWTV has, or should have, two major goals; to advance the mobile/online entertainment video content industry, and to provide resources to its members for the betterment of their lives and livelihoods, the craft and the community.

I’ve started a preliminary list of initiatives to achieve these goals below.  Please add or debate as you see fit. We can’t have a functional organization without defining its function.

Member Benefits

o   Education Initiatives

o   Voting Rights

o   Calendar of Relevant Events by location

o   Networking Opportunities

o   Up Fronts

Outreach/Industry Development

o   Public Online “New Media 101” tutorials for aspiring creators

o   Audience Choice Award, perhaps allowing the audience to disagree with the voting body in certain categories or some other way to allow more community involvement.

o   Establish relationships with local/state/international film commissions.

o   Establish IAWTV Ambassadors in the growing new media communities globally where possible

o   Establish relationships with other industry organizations to share/exchange resources such as; Ad industry Groups, Studios, Labor Groups, Agencies, Casting Society, Entertainment Law Groups, Festivals, Conferences, AMPTP, Networks, local/state/federal/international Chambers of Commerce.

o   Work with universities to provide supplemental curriculum for film students

o   Establish a relationship with Google to highlight member content through Google TV, and other devices.

o   Establish a relationship with Apple to provide short form content via iTunes, and apps for AppleTV, iPhone, iPad to highlight member content

o   Establish a relationship with Blackberry to highlight content on their devices.

o   Viewer recruitment efforts

I would also like to see the academy do things such as the following:

o   Increase transparency

o   Publish clear membership rules

o   Establish and publish clear committee rules

o   Publish clear Election rules

And more, but I’ll let you guys add to the list.

Furthermore, though they say LA has no sense of history, I believe there are many lessons to be learned from groups such as ours who formed in the early days of Film and TV. I’ve attached links to several of these organizations “history” pages. The reasons for the formation of these organizations and the challenges they faced are paralleled in today’s WebTV industry. Perhaps understanding this history will allow us greater perspective on where we as an organization should be focusing our attention.

History of the Academy of Motion Picture Arts and Sciences – http://www.oscars.org/academy/history-organization/history.html

History of the MPAA – http://www.mpaa.org/about/history

History of the Academy of Television Arts and Sciences – http://www.emmys.tv/academy/history-television-adacemy

In Solidarity,

Will Marshall

@ImWTM

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